Stukje geschiedenis van het water in een fles:
While marching to Rome in 218 BCE, Hannibal used the Perrier spring in the south of France. Use of the spring remained free until 1863, when Napoleon III sold the rights to it. The spring’s namesake, Dr. Louis Perrier, and a local farmer bought the spa site in Vergèze in 1888 (Dr. Perrier gained full control of the site ten years later). Marketing the spring’s naturally carbonated water was the brainchild of St. John Harmsworth, who purchased the spring from Dr. Perrier after recuperating at the spa in 1903. Harmsworth named the spring after Perrier to lend it a sense of medical authority; the iconic green bottle was designed to reflect the Indian clubs or weighted skittles Harmsworth used for sport while convalescing.
Other European countries soon followed the French in selling their waters. England introduced what’s thought to be its first bottled water, Malvern, at the Great Exhibition of 1851 in London. Germany’s Apollinaris received a red triangle award "an indication of outstanding quality"at a British trade show in 1892 and later registered the symbol as its trademark. San Pellegrino packed 35,343 bottles during 1899, the Italian water’s first year of sales; by 1908 it was being exported throughout the world, even to remote places like Peru, China, and Australia.
Clever marketing strategies were applied to reinvigorate the natural bottled water market. Evian again took the lead in the 1950s by selling its water with the powerful claim, "to help lactating mothers and [provide] important minerals for infants." Targeting a new generation of consumers showed great foresight, as this demographic turned out to be the baby boomers, who took Evian to the top of the bottled mineral water market.
Foto: Charlotte Jonker-Kaat - baby: Sophia. Dit zijn ook foto's uit het hart bedenk ik me net! Gemaakt door trotse ouders... ♥